30 January 2023
How the Inspired Unemployed built a multi-million-dollar beer brand in six months
The rise and rise of former tradies turned Instagram comedians Jack Steele and Matt Ford – otherwise known as The Inspired Unemployed – has truly been a sight to behold. In a little over three years, the “anti-influencers” have amassed a following in the airspace of 1.4 million, racked up countless views with their satirical content, become your girlfriend’s favourite social media personalities, and collaborated with everyone from The Iconic to Amazon Prime Video. But nothing has been quite as indicative of the lads’ slingshot journey to stardom than the numbers behind their zero carb / 4.2% ABV grog brand: Better Beer.
