Comedians take Better Beer from zero to $50m in 15 months A zero-carb beer brand part-owned by comedian influencers The Inspired Unemployed and ASX-listed Mighty Craft, has generated $50 million in retail sales in the past year, with volumes doubling in the December quarter compared with the September quarter. Full Article

How the Inspired Unemployed built a multi-million-dollar beer brand in six months The rise and rise of former tradies turned Instagram comedians Jack Steele and Matt Ford – otherwise known as The Inspired Unemployed – has truly been a sight to behold. In a little over three years, the “anti-influencers” have amassed a following in…
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