When Better Beer launched just under four years ago, its co-founder and CEO Nick Cogger says there were plenty of people who thought the Sydney-based independent brewer “might be a flash-in-the-pan” brand. Full Article
For the beer and broader drinks industry, these seem to be difficult times. Those under 50, and especially Gen Z, are becoming more abstemious amid the growing warnings that there is no safe level of alcohol intake. Full Article
Comedians take Better Beer from zero to $50m in 15 months A zero-carb beer brand part-owned by comedian influencers The Inspired Unemployed and ASX-listed Mighty Craft, has generated $50 million in retail sales in the past year, with volumes doubling in the December quarter compared with the September quarter. Full Article
How the Inspired Unemployed built a multi-million-dollar beer brand in six months The rise and rise of former tradies turned Instagram comedians Jack Steele and Matt Ford – otherwise known as The Inspired Unemployed – has truly been a sight to behold. In a little over three years, the “anti-influencers” have amassed a following in…
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